Consumer Packaged Goods

In a global economy, CPG manufacturers  need to focus on new product introduction, effective demand forecasting and trade promotions to address the ever changing tastes of consumers while complying with varied regulatory constraints across geographies.

To attain these goals, they invest heavily in ERP systems and industry specific applications.

In today’s fiercely competitive marketplace, CPG executives are feeling the pressure to squeeze economies of scale out of their global investments. Despite massive investments in custom ERP and legacy systems, competitive pressures brought on by globalization and the internet are forcing enterprises to invest in fixing and developing mission-critical processes and systems.

Persistent has a deep understanding of the CPG domain and understands that the implementation and management of the applications portfolio is critical to the CPG manufacturer’s success. We understand that the processes these companies use to bring new products to market and to promote and protect their existing brands are their core, competitive advantage. And yet, market forces are driving CPG firms to innovate in shorter time frames, reduce development costs, and have higher success rates.

Persistent can help  CPG companies address challenges such as:

• Ineffective brand management
• Approval delays and quality defects in marketing materials
• High marketing communication costs
• Delays in getting new products to market
• Vulnerability to demographic change
• Protecting brands
• Regulatory compliance
• Ineffective knowledge sharing across enterprise
• Inability to gain and share customer insight
• Inaccurate, stale and non-actionable data

Persistent’s CPG Offerings

• Brand Asset Lifecycle Management Solutions
  • Labeling & Artwork Management
  • Packaging Specifications
  • Marketing Materials Management
  • New Product Development and Introduction
  • Print Management
• Business Intelligence Solutions
• Social Media Analytics
• Enterprise Content Management / Collaboration / Workflow Solutions
• Field Force Automation/ Mobile and Wireless Application

The Persistent Advantage

• Helped many Fortune 500 CPG customers in areas such as brand management and workflow, enterprise collaboration, social media analytics
• Core technical expertise in building an Enterprise 2.0 environment using MOSS and other Collaboration technologies
• Leading edge expertise in  enterprise collaboration portals, incorporating features like, blogs, wiki, feeds, information sharing platforms
• Continue to invest in Paxpro, a brand asset lifecycle management solution designed specifically for the CPG industry
• Strong analytics and data management practices focused on consumer analytics