Leader in OPD - 2004-05
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The Pioneer |
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Since inception, Persistent Systems has maintained an exclusive and strategic focus on product development. Persistent is one of the few companies where custom applications are the norm - we have always focused on delivering complete software products or components.
Today, fifteen years later, this niche has found recognition as an independent and fast-growing segment of the Indian software industry. This is evident from the entry of other software firms trying to add “outsourced product development” capabilities, as well as new specialized players. In this specialised space, Persistent is clearly acknowledged as the pioneer, and leader. |
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The Leader |
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'Outsourced software product development' has been our vision throughout our existence and we have executed it single-mindedly over the past 15 years. The years of effort, the quality of the clients we service and the enormous domain knowledge we have acquired, has made Persistent the leader in its chosen niche.
Our technological strength and reputation for innovation has translated into more than 150 satisfied customers and close to 700 product releases. We take pride in our repeat customers, who keep coming back to us for technology solutions and innovations. Products and solutions developed at Persistent Systems have been deployed in companies ranging from Global 500 to mid-size and start-up companies. |
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Leadership implies several attributes, but primarily the ability to execute a vision. In order to maintain leadership, we must have a robust business model that is both, sustainable and scalable; as well as a competitive edge in capabilities and technology. |
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Software Product Development - Concept to Completion |
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Persistent focuses on delivering services across every stage of the outsourced software product development life-cycle with a view to helping its customers increase efficiency, shrink Time-To-Market, reduce costs and leverage cutting edge skills. It is easier to conceptually understand Persistent Systems market positioning by comparing it to outsourced contract manufacturing of hardware products by large, branded hardware sellers. Similarly, Persistent develops components or complete products for software product companies.
An important feature of this arrangement is that Persistent Systems can manage the entire life-cycle development of the product/component. |
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The Business Model |
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As a “product development” specialist Persistent's business engagement model with customers is different from that of a typical software services company.
The latter starts with requirements defined by the client and delivers on these. The time and resource budgets vary as per the requirements.
As opposed to that, product development works within a framework of a fixed Time-To-market and fixed resources; to produce the best possible product that will meet stated objectives. The product development company (or its outsourcing partner) has to define the requirements and then deliver them using the available resources, and within the stipulated time.
This fundamental difference has implications on the nature of customer relationships that Persistent enjoys. Product life-cycles are typically longer than one-off projects. Hence, the relationship with the customer is more durable and longer lasting as the customer needs services throughout the life-cycle: newer versions, upgrades, product improvements and often maintenance and support too.
The durability of relationships translates into lower marketing costs, even as continuous innovation in the IT products industry ensures growth and new opportunities for Persistent. |
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Comprehensive Offering |
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As the leader in outsourced software product development, Persistent has established an impeccable delivery record with over 150 satisfied customers worldwide. Our value proposition is built on the most comprehensive range of services spanning the entire life-cycle of software product development.
Persistent has developed its own internal process framework called Persistent Standard Software Process (PSSP), which is modeled on the Rational Unified Process, to ensure accurate deliveries every time. We focus on every stage of the life-cycle, from research and prototyping to support and maintenance. Many of our customer engagements began with the initial outsourcing of small components to Persistent. However, over time, thanks to the high quality of product development capabilities that we were able to demonstrate, our customers gradually increased the scope of our mandate. Today, many of them entrust us with the responsibility of the entire product life-cycle.
Our Offshore Development Centres (ODCs) have physically segregated dedicated teams for customers. They work within a framework of multiple firewalls and virtual private networks, thus ensuring 100% data security. This has enabled us to gain the trust of our customers who know that they can rely on us for data security and protection of intellectual property rights. |
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Built on a Solid Foundation |
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Product development demands a high level of technological competence and innovation. In addition, Persistent partners with the best global software companies who are extremely demanding and sensitive to quality. This necessitates that we always stay at the forefront of technological awareness and application.
The quality of our people has been instrumental in building our reputation for innovation. We boast of an experienced team of people from the best educational institutions in India and abroad. The team brings together their commitment and expertise at building products in various domains and verticals as well as evolved project management practices.
To that end, they also take advantage of an extremely capable and experienced management that imparts the vision and direction needed to create a successful product.
Supporting our technological capability is our infrastructure backup and employee-friendly human resource practices. These provide an excellent working environment helping Persistent to hire and retain the best of the talent.
Over the years we have delivered innovative solutions to clients belonging to multiple verticals such as Telecom, Identity Management, Security and Compliance, Life Sciences, Content and Document Management, Retail and Supply Chain, ERP and CRM. Our areas of technological expertise include Databases, Messaging, Networking, Web Services and Mobile Communications. We pride ourselves in being at the cutting edge of technology in our fields of specialisation. |
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